Why is email marketing so important? It is a simple, direct, and effective way of connecting with your leads and is very cost-effective. In fact, marketers claim that email marketing can give them an ROI as high as 44x. However, there are many email marketing software options out there, most providing scalable email marketing tools to suit almost any market.

So how do you know which email marketing platform is the best for your business needs? This infographic, originally published on wpbeginner, breaks down the best email marketing services and platforms for small businesses.

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Follow these five steps and you'll get visibility into your teams' email performance, understand your current response times and email volumes, be able to set KPIs, identify areas for improvement, set alerts to ensure nothing slips through the cracks and more!

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Download the free Response Time Policy template and start putting a framework in place to improve your response time to customers.

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Shared mailboxes can be a nightmare. But follow these five ways to make managing collaborative email easier and more transparent and you can make sure that your shared inbox is transformed into a tool for your team's best work. 

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