Forbes

Forbes email response time“What would your CEO say if you proved 71% of the leads your company generates on the Internet are wasted? Who would be fired? Entire industries exist to help web marketers increase lead conversion on their website by fractions of a percent. Training firms work weekly or monthly with entire sales forces to boost closing ratios by 10% or 20%. Businesses are scraping for incremental increases in marketing yields, close ratios, and leverage through technology, yet overlooking a gaping black hole that exists somewhere between their marketing and sales teams.

Companies don’t respond fast enough to leads.

There is…. an increase of 341% lift in results just by responding immediately and persistently to leads.”

http://www.forbes.com/sites/kenkrogue/2012/07/12/the-black-hole-that-executives-dont-know-about/