Kellogg School of Management

Kellogg email response time“The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 time…. Immediacy of response far overshadows both time of day and day of week in its effect on contact and qualification ratios”.

Source: 2007 Original Kellogg/MIT Study, Dr. James Oldroyd – http://www.insidesales.com/images/LRM_07.pdf