Of course you want to grow sales and customer acquisition for your business.
The trouble is, with competition more intense and online marketing growing increasingly complex and unpredictable, finding effective tactics to recruit customers is getting tougher. Not only do you need to attract people to your website, you have to prove you will meet their expectations. This you need to achieve in a few seconds, lest your hard won visitors get bored and swiftly click away to a competitor.
Fortunately we’ve got a simple process proven to increase sales and boost your credibility with prospects and customers alike.
Statistics prove it! Replying faster to website inquiries with timetoreply turns more leads into real business, and in turn helps you convert more of those leads into sales.
Whether you’re a solopreneur handling your own sales, or managing a large sales team with responsibility for multiple contact forms and websites, the key to closing more business from your inbound marketing is to reply quickly. With research proving that 78% of sales go to the first to reply and that you have a 900% better chance of closing business if you reply within 5 minutes, optimising reply time with a tool like timetoreply offers a seriously powerful business advantage.
1. Install timetoreply on Your Website
First off, install timetoreply on your website (sign up for free). You don’t need to display the Trustimer at this stage. Simply start collecting data around your reply times to website inquiries and noticing where gaps appear in your performance.
2. Start Measuring Your timetoreply
Use the timetoreply Dashboard to measure your reply time performance and build a platform of data that will help you improve over time. From here you can look more closely at which behaviours in your sales team and organisation can be optimised to increase reply times. You might find your sales team replies more slowly at certain times or on particular days of the week. Perhaps one team member performs better using more efficient time management methods you can apply business-wide. You might even find a delay between receiving an enquiry from your website and it then being delivered to a sales person, creating a bottleneck that slows the sales process.
3. Improve Your timetoreply
As you address lead reply time issues, you’ll be able to improve your timetoreply. The closer you get to the magic 5-minute reply time the more you will catch your prospects in the Zone and start to see an uplift in sales conversions.
4. Display the timetoreply Trustimer
Once you achieve a timetoreply you’re happy with you can display the Trustimer website. This is where you get to really up your game – by showing proof to website visitors that you will reply to them quickly. This naturally encourages people to communicate with you based on independent assurance that you care about them and will respond to their needs promptly.
Note: Recent test results show how powerful the Trustimer is at driving engagement for a business. As well as closing more sales by measuring and improving reply times, we measured an average 28% increase in website leads, without any extra website traffic, when displaying the timetoreply Trustimer on a website.
5. Invite Customer Reviews
The power of online customer reviews is undeniable. Before they risk time and effort filling in your website form, people want to learn that others have trusted your customer service promises and been rewarded by having their expectations met or exceeded. Each person that sends you a message from your website will receive a follow-up email from timetoreply asking them to rate your reply time and comment on their experience of how they were treated. As these reviews grow in number you’ll be building a powerful foundation of social proof for your business, as well as valuable intelligence on how your customers think and feel about your offerings.
Now you know where to start and you have the tools you need to measure and improve your reply times. With a whole raft of business intelligence and support to boost performance and show the world your customer service is the fast and efficient experience they need, you can start working on optimising your website sales efforts right away.
Install timetorepy on your website and,
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