Email Analytics Alternatives: 5 Options for Business Email Analytics in 2022

email analytics alternatives microsoft

Can any organization afford to ‘fly blind’ and run their email campaigns without the benefit of advanced email analytics?

A staggering 78% of marketers have seen an increase in email engagement over the past 12 months, making email one of the most important communication channels to organizations’ success.

Email analytics solutions enable organizations to measure how their customers and prospects interact with their emails by tracking a variety of metrics.

By drawing insights from the data produced by an email analytics solution, organizations can refine their email strategies and resolve any internal bottlenecks that are undermining their customer engagement and sales efforts.

Critically, tracking email analytics enables sales and marketing teams to gather actionable intelligence into campaigns and customer interactions.

As one of the most popular email analytics solutions, EmailAnalytics is used by marketers and organizations around the world to track key metrics regarding their email activities.

But what are the alternatives to EmailAnalytics? And how do they compare to one another, as well as to our solution, timetoreply?

How do marketers make informed decisions over which solution is best for them and their teams?

In this guide, we will take a closer look at EmailAnalytics and several of its competitors, including Email Meter, Front, Threads, and Zendesk.

We’ll then weigh up their respective pros and cons against our solution timetoreply to provide helpful insights that can guide your decision over which solution is best for you.

What does EmailAnalytics offer?

Email Analytics Review

EmailAnalytics allows organizations to visualize their team’s email activity within Google Workspaces. The solution measures email activity with a view to improving response times.

EmailAnalytics tracks a range of email metrics including:

  • emails sent and received,
  • email traffic per day and per Gmail label,
  • email response times
  • email traffic per hour of the day
  • who the top email senders and receivers are.

For teams working exclusively within Google Workplaces, EmailAnalytics can be a useful tool to help improve email response times.

However, it is limited to Google’s environment and the service does not extend to other email platforms. Data is stored in Google Cloud, but other solutions including timetoreply can also offer a Google Cloud hosted solution.

EmailAnalytics also does not provide any integrations with other services, and aspects such as message logs and alerts are not yet available. Security is not as robust as many of its competitors which may create some unease especially among larger enterprise customers or security-conscious small and medium enterprises.

For teams working in environments other than Google Workspaces or for those that are simply looking for a richer suite of functionality and third-party integrations, a number of other options may be more suited to their needs.

The majority of organizations require greater flexibility in both the email environment in which their teams operate as well as the ease with which new services and solutions can be integrated to their core email analytics systems.

If you are looking for an email analytics solution that can integrate with any email environment and deliver insights into a broad range of email behaviors and actions, you may need to look at some of EmailAnalytics’ competitors.

Best EmailAnalytics Alternative Review: timetoreply

timetoreply is a SaaS tool for sales, support and customer success teams wishing to improve their response times and enhance sales efforts.

Unlike other email analytics tools, timetoreply works with any email client, service, or device to analyze header data and provide the stats you need on email reply times and volumes, regardless of whether your teams use Outlook, IMAP or Gmail.

Request a timetoreply demo today to see if it’s the right fit for your organization

“Everyone has improved their reply times by at least 300-400%, giving our customers a 3-4 times faster and therefore better experience. As a business owner, that’s huge!” David Sarembock
Founder and Managing Director at Swift Momentum

What are the best EmailAnalytics alternatives in 2022?

1. timetoreply (recommended)

emailanalytics alternatives

timetoreply’s email analytics software is among the most advanced email analytics solutions available.

Our platform connects to your teams’ mailboxes (or your entire domain) to measure email reply times and provide actionable analytics, giving you the clarity you need to make the best decisions for your customer-facing and sales teams.

Setting up the service is as simple as linking the mailboxes you want to track in a few easy steps and within minutes you and your team can start gaining access to a broad range of data and statistics via a user-friendly dashboard.

See individual and shared reply time performance, email volumes, peak hours and more, giving you visibility you need to boost your team’s performance to customers, leads and key customers.

timetoreply empowers organizations with valuable insights that help ensure customers get the responsive care they need, while sales teams can close deals more quickly with faster email reply times and real-time alerts.

ISO27001 and Google Security certification ensures high levels of security, while adherence to data privacy and protection regulations such as SOC2 and GDPR ease compliance and auditing processes.

timetoreply’s public API also allows for easy integration to a broad range of third-party solutions to ensure you can continue to utilize best-of-breed solutions for every aspect of your customer and sales success strategies.

Key features:

  • Email analytics software that provide granular detail and powerful reporting capabilities for individual, shared or team mailboxes, including:
    • total conversations
    • internal conversations
    • inbound and outbound conversations
    • conversations with replies
    • completion ratio
    • average initial reply time
    • average overall reply time
    • domain or SLA reporting that tracks how well your team is responding to mails from a specific domain
  • Email management software that enables you to:
    • see exactly how many emails you need to reply to and how long each email has been awaiting a reply
    • track total business email volumes
    • close email conversations from your inbox without the need for a separate ticketing system
    • track average email reply times and make improvements in the speed at which your team replies
    • optimize your email communications with actionable reports, proactive alerts and improved email response times
  • Easy integration with Microsoft365 and Outlook to bring powerful outlook email analytics and reporting to your business email communication
  • Easy integration with Gmail and Google Workspaces can quickly deliver actionable gmail email analytics on your team’s email response times without any integration or sharing of confidential information.

Pricing:

timetoreply offers affordable and convenient pricing options to suit the needs of teams of any size, with monthly or discounted annual payment options.

For smaller companies with five to ten customer-facing team members, the Starter package will enable them to get started with:

  • Core email analytics
  • 4 report types
  • dashboard access for one user
  • 3 scheduled report
  • alerts (20 per mailbox per month)
  • Data export to PDF
  • Cost of $14 per mailbox per month

For larger teams of more than ten people that want access to enhanced reporting capabilities and convenient data export, the Pro package is ideal. Our Pro package offers all the benefits of the Starter package, as well as:

  • An additional 6 report types (for a total of 10)
  • An additional 4 users with dashboard access (for a total of 5)
  • An additional 17 scheduled reports (for a total of 20)
  • An additional 30 alerts per mailbox per month (for a total of 50)
  • Team level reporting
  • Shared and team mailboxes
  • Leave management
  • Data export to CSV/Excel
  • Cost of $21 per mailbox per month

For large or growing teams, our Elite package offers the full suite of timetoreply functionality as well as access to BI tools via our API. Elite users have access to all of the Pro functionality as well as:

  • An additional 45 dashboard users (for a total of 50)
  • An additional 40 scheduled reports (for a total of 60)
  • An additional 50 alerts per mailbox per month (for a total of 100)
  • API access with virtually unlimited API calls
  • Cost of $28 per mailbox per month

All three of the above packages offer a 15-day free trial without the need for credit cards, giving you the flexibility to test the power of our platform without any risk.

In addition, an Enterprise package is available for teams of at least 50 mailboxes, with a comprehensive enterprise support plan that includes 24-hour support, SLA guarantees, customization and onboarding and training support.

Frustrated with EmailAnalytics? Book a timetoreply demo.

2. Email Meter

email meter

Email Meter is an email statistics platform for Gmail and Google Workspace mailboxes. The solution provides detailed reports on productivity, workload, and response times, with free weekly and monthly reports and multiple pricing models suited for individuals, teams, and enterprises.

While it can be a useful tool for teams working in Google’s email environment, Email Meter provides no support for other email platforms, and integrations with other solutions are limited to reporting tools that plug into PowerBI.

Email Meter helps organizations track response times and other important email KPIs, but so does timetoreply, which also offers greater flexibility into the filters applied to key metrics as well as easier integration with CRM systems.

Pros

  • Gmail analytics help teams working in Google’s email environment with key insights into a broad range of KPIs (timetoreply also offers this but extends to other email platforms too)
  • Data is stored in the Google Cloud (timetoreply ingests data into its own servers where greater categorization of data can be done, with the option of building logs for all email messages received and sent by your teams)
  • Offers a freemium model with some limitations, with free access for single mailboxes

Cons

  • Analytics are limited to Gmail and Google Workspaces (timetoreply offers Gmail and a Gmail add-on to help close conversations, as well as integration with Microsoft365, Outlook, and IMAP)
  • Email Meter does not ingest the data and instead stores everything in the Google Cloud (timetoreply offers superior data filtering capabilities as well as the option to drill down into deeper levels of detail)
  • Reports are delivered weekly or monthly only (timetoreply also offers daily reports as well as 12-month trend reports to empower decision-makers with vital insights)

3. Zendesk

Zendesk

Zendesk is a popular help desk software solution that is primarily aimed at customer service teams. It offers a ticketing platform that includes other customer service channels such as live chat, and there is a secondary product that targets sales teams.

The platform includes a rich range of customer service features, allowing you to create automated workflows to manage incoming support tickets, as well as a knowledge management platform that helps companies manage support documentation.

In addition, it offers a range of sales-focused features including CRM, sales call logging, contact enrichment and lead recommendations.

Zendesk promises an easy implementation and access to powerful reporting tools. However, to access email analytics organizations have to route their email via Zendesk, which can create additional risks.

What’s more, the Zendesk requires a far more complex implementation than timetoreply, including additional team training to familiarize everyone with the interface and functionality.

Reporting also only focuses on tickets created and served and response times are only for tickets handled via its platform, so it lacks the power and granular view over email that timetoreply and other solutions offer.

Pros

  • Multi-channel platform offers one of the most comprehensive solutions on the market, but the extensive features and all-in nature of the solution may not be suited to every organization
  • Broad range of integrations give organizations greater choice, but other solutions including timetoreply also offer integrations
  • Supports greater collaboration, but that is only useful if you are seeking a collaboration tool, not only an email analytics solution

Cons

  • Reporting limited to activity via its own platform, leaving customer emails potentially untracked
  • Difficult to deploy, and teams have to undergo additional training to learn platform
  • Multi-channel offering may be overkill if all you want is email analytics
  • Expensive compared to other solutions
  • Requires rerouting mail through its platform to enable email analytics, which isn’t for everyone

4. Threads

threads analytics

Threads describes itself as an intelligent message hub that captures, transcribes and organizes all of your company emails and phone calls into an easily searchable platform.

The solution aggregates all of your business communications into a dashboard to bring greater transparency to the way you communicate with customers via email or phone.

Threads features include phone call transcription, a shared inbox, intelligent message hub and analytics, as well as the ability to integrate with Hubspot. An automated speech recognition function records and transcribes phone calls to allow companies to analyze customer interactions via phone.

Currently Threads offers no integrations other than with Hubspot, which means most of the widely-used industry solutions are excluded from its platform. The platform also analyzes and stores the contents of emails which can prompt privacy and data security concerns.

In comparison timetoreply only analyzes header information and does not view or store the body text or email attachments, while also offering a broad range of global best-practice security standards.

Pros

  • Offers easy implementation, although integrations with existing solutions can be tricky and cause delays in fully implementing the solution
  • Transcribing of phone calls gives companies a clear view into interactions with customers over phone, but the functionality is superfluous for companies that use email as the primary customer communication channel
  • Analytics are compatible with any email client and requires no new software download, similar to timetoreply

Cons

  • Lack of integration to other services means Threads operates in a silo
  • Tracking and storage of email content and phone call details raise privacy and security concerns
  • Storage-based pricing can make budget planning more difficult compared to user-based pricing offered by other solutions
  • Additional costs and effort required to migrate emails to platform

Choosing the best Email Analytics alternative: Timetoreply

So, what is the best EmailAnalytics alternative for your business? If you are looking for a full multi-channel customer communication platform, Zendesk may be a good fit, but it is too complex and requires substantial change for only an email analytics solution.

Threads provides insight into email and phone interactions, but it lacks integration with most other services and privacy and security remain of concern.

Email Meter offers statistics into productivity and response times, but its solution is limited to teams working in Gmail and Google Workspaces, limiting its appeal and usefulness.

For companies seeking a convenient and powerful email analytics platform that can provide actionable intelligence into customer and sales interactions, timetoreply is the best option.

timetoreply’s simple deployment, integration with any email platform and powerful analytics give companies the data and insights they need to supercharge their sales efforts and improve customer engagement.

World-class security and adherence to a broad range of regulations also means timetoreply will keep your teams compliant and your data safe and secure.

Our public API also unlocks a world of opportunity with third-party software solutions, ensuring you can continue to use the best solutions on the market to power your sales and customer service capabilities.

And with a quick deployment and convenient trial period, timetoreply can start delivering actionable intelligence quickly and seamlessly.

Request a timetoreply demo today to see if it’s the right fit for your organization

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