How to add a shared mailbox to Outlook and track metrics

Companies that handle large volumes of customer service or sales queries usually streamline their communication using shared mailboxes. Shared...

What are the KPIs for email marketing (especially those crucial to your success)?

KPIs for successful email marketing Email marketing is a powerful form of digital marketing that involves sending promotional or educational emails...

Gmail email analytics (tips & best practices & tools)

If you’re anything like us, your Gmail account is the control center for your business. You and your team use your inbox every single day...

Email meter alternatives: four of the best options in 2024

Despite the growing popularity of social media and other communication platforms, email remains the most effective customer service and retention...

The best business email analytics and email management software in 2021

Did you know that an average white-collar worker probably spends a quarter of their job dealing with emails of all kinds? One study indicates that...

Customer support tools to reduce your customer response time

A decade ago, 24 hours was considered the average customer response time. But today? That is just slow. Tech-savvy consumers not only want brands to...