Naturally, we’d all like a pleasant answer to this question, but, more often than not, company owners are pretty blown away by the amount of emails left unanswered for too long and the resultant loss of business, if they don’t keep up with email response times.

There’s absolutely no reason that ‘lost’ emails should go unnoticed when in fact, they should rank at the top of the ladder as one of the most important aspects of running a successful company.

The status quo of correspondence remains unchanged, and that’s communication via email. As once said before, any email coming in is a potential sale, or, the beginning of a long term relationship with a customer who remembers the professional response they’d had via email on first contact with your company.

Professional responses to email or online queries up the value of your company to a high extent, marking the attitude to above-average customer care as the best possible way to introduce customers to your company standards.

Here’s the rub though; how long is too long to wait?

Too long is very long if it gives your competition enough time to grab a customer that could have been yours. When consumers are looking for what you’re selling, whether services or products, they scour internet search engines, building their list of possible companies to contact.

If your company takes too long to respond they cross you off the list. It’s that simple…but, here’s where a well-designed, well researched software package like Time to Reply can make all the difference.

Here’s the short of what Time to Reply can do to change the behaviour of email correspondence in your business, which, by the way, can range from small to medium business, followed by big brothers in the corporate sphere.

By adding a vital online tool like Time to Reply, you get to:

Measure email traffic, in and out

Measure staff email response times. This applies to whether it’s a group email address that then gets forwarded to a specific line, or one that goes directly to individual staff members.

Measure online enquiries – this knowledge is as vital to your company as every other source of enquiry is, no matter where it originates from.

Measure customer opens and reply times – having all the analytics and statistics in hand also allows you to measure the behaviour of email responses from customers.

Measure real-time analytics with detailed statistics

Measure any email activity online – you can do this online from anywhere in the world, 24/7 and apply changes as easily and effectively as if you were at your own desk!

Measure effectiveness of marketing campaigns – by watching and measuring the email responses from customers to any online marketing campaigns you’ve set up, you’ll be able to adjust your approach when you’re not getting the responses you’d like.

Measure cost of Time to Reply against an improvement in sales

This is crunch time while you contemplate signing up for a Time to Reply. Please note that you’ll not be signing your life away! There’s no fine print, no hidden agendas, what you see is what you get, obligation free!

What a Time to Reply package costs is, in comparison, miniscule when compared to the exorbitant costs of online marketing, and it’s effectiveness is even greater.

Measure recommendations from current and long term Time to Reply customers (the proof is, after all, in the pudding!)

Here’s what one customer has to say about the ability of the Time to Reply team to deliver all that’s promised:

“Since we’ve been using timetoreply, our contact and conversion rates have all increased dramatically. I believe that every company with a website should be using timetoreply to ensure they’re delivering response times their customers deserve!” Wow!

So, wow yourself today by signing up for Time to Reply online, minus credit card details, and take advantage of the free 15 day trial period that’ll show you exactly how to leave the competition in the dust!

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Follow these five steps and you'll get visibility into your teams' email performance, understand your current response times and email volumes, be able to set KPIs, identify areas for improvement, set alerts to ensure nothing slips through the cracks and more!

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Download the free Response Time Policy template and start putting a framework in place to improve your response time to customers.

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Shared mailboxes can be a nightmare. But follow these five ways to make managing collaborative email easier and more transparent and you can make sure that your shared inbox is transformed into a tool for your team's best work. 

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