Of course you would! With fierce competition in every area of commerce today, not following up on leads very quickly will make them redundant.
Hundreds of thousands of consumers search for products and services online every day, and letting one lead slip means that you are generously handing your competition the sale.
Since email is key to communication in a busy world where people are impatient for a response, not recognising the importance of fast email response times constitutes a very real threat to increasing sales.
If you know exactly what is happening with every email that comes in and is then responded to by your sales team, you’ll know exactly where to make adjustments that’ll increase contact rates.
What happens to email enquiries once received in a group email address?
On your website you may have separate email addresses, such as having one for general enquiries and another for sales. Most people surfing the net don’t make too much of a distinction between these email addresses.
Potential customers are only interested in making contact and then getting a speedy response.
A group mailbox is often the first place that any lead goes missing, often due to a large amount of email communication.
Knowing exactly how quickly an email is forwarded to your sales agents from the group mailbox is the first step towards understanding what’s happening with any leads coming in.
What should happen once an email is forwarded to sales agents?
Let’s take a for instance here; you have ten agents in the sales department, all working towards the goal of converting leads into sales.
You know who the top agents are by sales being converted, but, without knowing how many leads are lost by the rest of the team, it’s impossible to view the individual performance statistics to determine success or failure.
More hot leads are lost as a result of slow response times than for any other reason. The longer it takes for a sales agent to respond to an email, the colder the lead becomes.
It’s not always possible to hit every fresh lead within the window 5 to 30 minutes it’s considered hot, but placing quick response times at the top of the to-do list in any sales office is essential.
How measure, track and improve email response times:
Timetoreply has made measuring and improving email response times simple. No frills, just the perfect tool for any company owner serious about making the most of every lead received.
A timetoreply online dashboard lays it all out for you in real-time, showing all the vital statistics you need to view exactly what to do to boost sales through impressive customer service.
Get back to a customer while they’re still in a buying frame of mind and the sale won’t be going to any competitor.
Make the most of every lead that comes into your business by trying the 14 day free trial on offer from timetoreply, and let this innovative team introduce you to a world of increased sales with speedy email response times.