Email tracking tools like Email Meter, EmailAnalytics, and timetoreply can be excellent levers to improve your team’s email productivity and performance.
They allow you to measure your team’s email use and productivity, giving you the data you need to make smart decisions around your team’s email-related goals and KPIs.
There are various excellent tools on the market, each with a slightly different feature set and use cases.
In this guide, we’re going to take a look at Email Meter vs EmailAnalytics, and show you an alternative option: timetoreply.
Let’s dive straight in.
Main factors to look for in a business email analytics software
If you’re integrating a business email analytics tool into your company, you need to make sure it has all of the features you need.
Here are some essential ones to look out for:
- Direct integration with your email service provider
- Tracks every email data point you need
- Clear and actionable reports on your team email performance
- Privacy-focused and doesn’t have access to email contents
- Ability to measure both individual and group mailboxes
- Custom reports so you have access to key insights
- Integrations with other tools through an API or Zapier
- Privacy-focused and doesn’t have access to email contents
Each tool we’re going to look at offers a different mix of features, so we’ll break each one down and look at the key benefits of each.
The right feature mix will depend on your needs. For example, you might care more about having easy-to-read charts and reports over powerful functionality, or, an API might be essential for you.
Regardless of your needs, we’ll break down each tool to give you an overview of what it can help you with, and show you the pros and cons of each.
By the end, you’ll know which are the best email tracking and productivity tools for your business email needs.
Email Meter vs EmailAnalytics (A Detailed Comparison)
|Works with Gmail||Only works with Gmail||Only works with Gmail|
|Works with Outlook||X||X|
|Works with custom inboxes||X||X|
|ISO27001 and Google Security Certified||ISO27001 and Google Security Certified||ISO27001 and Google Security Certified|
|Set reply time goals||X||X|
|Real-time alerts for new email replies||Available on Pro plan and above||X|
|Real-time and scheduled reports||Real-time and scheduled reports||Daily or weekly digest report|
|Individual and group reports||Individual and group reports on Pro plan and above||Reports by Gmail label|
|SLA Reports||SLA management available on Enterprise plan||X|
|Uses API on all plans||API available on Enterprise plan||X|
Email Meter Overview
Email Meter is an email analytics platform designed to help companies gather insight into email performance and productivity.
Once connected with your team’s inboxes, Email Meter starts to gather data and relay it back to you in easy-to-understand dashboards. It’s visually appealing and perfect if you want to have a tool that your team will find easy-to-use and understand.
There are a variety of useful reports available inside Email Meter, and even a unique benchmarking tool to understand how individuals perform compared to your company average reply time and even industry average reply times.
Email Meter works exclusively with Google Workspace and Gmail. Unfortunately, that means if your company uses Outlook or another inbox provider, you can’t use Email Meter.
In terms of pricing, Email Meter starts at $19/mailbox/month. To access their enterprise plan, you’ll need to request a demo.
What’s missing from Email Meter?
First of all, Email Meter doesn’t integrate with any email provider except Gmail. You’ll need to have all of your business emails on there if you want to use this tool.
The second area Email Meter falls short is that it’s not designed for small-medium-sized companies.
If you’re not on the enterprise pricing plan, your options are limited. You’re capped at 15 inboxes, you won’t have access to the Email Meter API to set up custom workflows for your team, and won’t be able to customize your dashboards.
There’s no doubt that Email Meter does have powerful features, but many of them are restricted if you’re not on the most expensive plan.
Email Meter Pros & Cons
- Rich reports and charts help team members easily understand the data
- Only uses email header and metadata to track activity to ensure privacy
- Filter out emails based on subject lines or recipient address
- Close integration with Gmail means it’s a good option for Gmail users
- No integration with Outlook — only Gmail
- The advanced filters can take time to set up correctly
- Most powerful features are only available on the Enterprise plan
Looking for the best alternative to Email Meter? Try timetoreply for free
EmailAnalytics is a powerful email analytics tool designed specifically for Gmail.
Once you set up and link your email accounts, you can track your email activity and response time across those accounts.
When you want to see your data, you can use EmailAnalytics’ Google Analytics style dashboards to see your key metrics in a visual and clear way.
In terms of features, there are several unique offerings, such as the ability to monitor emails that include certain Gmail labels, and the close integration with Gmail means adding and removing new accounts from EmailAnalytics can be done in a few clicks.
There’s also a unique feature that looks at the word count of your emails to add context to your reply time metrics. For example, if you see one team member taking longer than average to reply but their average email length is longer than most, you know there’s a reason for the slower responses.
Like timetoreply, it’s a cloud-based solution, so you don’t need to install any software on your computer to get started with EmailAnalytics. The software has the same security measures in place as timetoreply. It’s GDPR compliant, audited for security by Google, and ISO27001 certified.
EmailAnalytics starts at $10/month/inbox for business use.
What’s missing from EmailAnalytics?
EmailAnalytics only integrates with Gmail, which means that if you’re using Outlook, Zoho Mail, or another popular email service provider, then you won’t be able to use the platform.
It’s also worth noting that EmailAnalytics is designed for email activity monitoring, and you can’t use it to set reply time goals like you can with timetoreply.
You’ll need to cross-reference your reports from the software with your separate goal tracking system to see how everyone is doing compared to their targets.
One of EmailAnalytics’ value propositions is that it’s simple. It does an excellent job at tracking email activity, but for power users and large organizations, there’s likely to be some features missing compared to Email Meter and timetoreply.
EmailAnalytics Pros & Cons
- Unique “thread length” metric that gives a breakdown of your email conversations by the recipient of each email thread, the word count of each email, and the total number of emails sent.
- Designed specifically for Gmail
- Easy to add and remove permissions for multiple users
- Set daily or weekly email reports to be sent to your team’s inboxes
- Visual dashboards that highlight key information
- Affordable pricing point
- It doesn’t work with Microsoft Outlook or other non-Gmail email providers
- Limited data filtering options
- No goal setting features
- No SLA management features
Looking for the best alternative to Email Analytics? Try timetoreply for free
Why Choose timetoreply
timetoreply is an all-in-one email tracking and productivity tool for sales, account management, and customer service teams.
Here’s why we think it’s still the best option out there for your email analytics needs.
Works with Any Inbox Provider
There’s no software to install as timetoreply works in your browser, so you can have your whole organization onboarded in minutes.
After you’ve connected your accounts, your historical data will automatically start populating, so you know where your activity currently stands.
Tracks Every Email Activity Data Point
Once you’ve connected timetoreply with your company inboxes, you can start tracking all of the key email metrics you need, including:
- Average overall time to reply
- Average time to first reply
- Total number of emails received and sent
- Peak hours for business email activity
There’s a plethora of metrics you can see at a glance in your dashboard and reports, so whatever type of email activity you need, it’s easy to find.
As well as tracking your email activity, you can use timetoreply to set reply time goals for your team. You can then compare real performance against your goals using customized reports, which can be compiled and shared with team members and leadership.
Customizable Reports to Display Any Metric You Need
There’s no point collecting data if you can’t use it. To ensure everyone on your team has access, timetoreply lets you create customizable, shareable reports that include any metric you need.
For example, you could split reports based on whether they’re for sales, customer support, or client management, and share them only with the team members who need access.
You can see your data for any timeframe, so you can track daily, weekly, monthly, quarterly, or even yearly trends in your team’s email activity.
You can also get a snapshot of daily email activity that’s perfect for high-level decision-makers who don’t need all of the granular information, but need an idea of how their team is performing.
Email Meter vs EmailAnalytics: Which one is better? (A Recap)
All three of these tools are good options. Email Meter and EmailAnalytics are both good solutions if you use Gmail and Google Workspace, but they don’t work with any other inbox provider.
Email Meter is a powerful platform, but some of the best features are limited to users on the Enterprise plan.
EmailAnalytics is a good tool as well, but it’s focused on being good at reporting your data and doesn’t offer ways to set goals and compare your email activity against those goals.
If you’re looking for a powerful alternative to Email Meter and EmailAnalytics, then timetoreply is an excellent option.
timetoreply is a powerful solution that works with all inbox providers, and you get instant access to all of your metrics as soon as you connect your account.
As well as tracking your metrics, you can use timetoreply to set goals and KPIs for your team, making it the ideal tool to ensure your data turns into real improvements in your company email usage.
If you’re unsure, you can take each of the platforms for a test drive, as they all offer free trials.
When you’re ready to get started, you can pick the best timetoreply plan for you here.