Getting useful feedback from customers isn’t always easy. Clients don’t always say what they think, and even when they do, the information can be scattered. That’s why you need the best customer feedback tools.
They help you collect important customer responses in one place. Customer feedback tools then go beyond that by helping you make sense of the collected feedback. You can then use this to provide high-quality services.
Without a structured way to collect and review feedback, businesses risk guessing at what their clients want.
With the best customer feedback tools, you can reply professionally to emails faster, address concerns directly, and show clients that their opinions have a real impact.
So read on to discover the best customer feedback tools you can use.
Finding the right customer feedback tool shapes how well your business understands and responds to client needs. Here are the factors to keep in mind.
If you’re running a business that constantly interacts with customers, here are the best customer feedback tools you can use.
Image via timetoreply
timetoreply is an email analytics tool that centralizes all important customer messages in one place. This provides your entire team with easy access, making it easy to respond to every message on time.
It’s one of the best customer feedback tools you can use to achieve your customer satisfaction goals. On top of getting timely alerts, every team member can handle timely responses to customers.
This is crucial for B2B businesses that handle a lot of inquiries in a day; it doesn’t leave much room for customer dissatisfaction. This is because email responses may affect customer satisfaction
Plus, you can keep track of how fast your team members respond to your customers. This allows you to assign the most important tasks to the most efficient individuals, improving communication efficiency.
Key features
Pros
Cons
Pricing
timetoreply comes with three price plans:
Image via timetoreply
Tool level
Usability
Pro tip: Consider setting up alerts for the most urgent messages to ensure there’s no backlog of unreplied customer service emails.
Also Read
Image via Typeform
Typeform gives your business a creative way to collect customer feedback. It turns forms and surveys into engaging, conversation-style reports
It’s an ideal option if you want higher response rates and data that people actually want to fill out.
This customer feedback tool provides options for setting up follow-up questions. This is to encourage customers to elaborate a little more on the questions or suggestions they may have.
Additionally, customer support teams using Typeform will find it easy to generate and reuse forms as opposed to creating new ones from scratch every time.
Key features
Pros
Cons
Pricing
You get four price plans with TypeForm that include the following:
Image via Typeform
Tool level
Usability
Pro tip: Use question flow analytics to identify where drop-offs are highest, then simplify or remove questions around those points. That helps improve completion without losing the insight you need.
Image via Hotjar
Hotjar is different from other customer feedback tools covered in this article. It focuses mostly on providing fast and reliable customer communication tools for websites.
One thing that makes this customer feedback tool reliable is the visualizations. Through heatmaps, session recordings, and direct feedback widgets, you can get a closer look at how visitors experience your site.
For businesses in the B2B space, Hotjar is especially helpful because it allows teams to quickly identify friction points in their digital experiences.
For example, if a checkout form is too long or navigation is confusing, Hotjar helps you spot and fix those issues with customer-backed evidence.
Key features
Pros
Cons
Pricing
Hotjar offers four price plans that include the following:
Image via Hotjar
Tool level
Usability
Pro tip: Use targeted surveys on specific pages like pricing or checkout. This helps capture feedback right where customers are making key decisions.
Also Read
Image via SurveyMonkey
If you’re planning to scale up, SurveyMonkey is one of the best customer feedback tools for you. It grants your business a reliable way to collect and analyze customer opinions at scale.
SurveyMonkey allows you to build surveys quickly and share them across multiple channels. From email to social media, this makes it simple to reach your audience wherever they are.
Another SurveyMonkey strength lies in its wide range of templates and question types that fit different use cases.
You can run customer satisfaction surveys, product feedback polls, or employee engagement questionnaires with the same platform.
Furthermore, you can track trends, monitor satisfaction over time, and even compare results across departments or client groups
Key features
Pros
Cons
Pricing
SurveyMonkey has a multiple-tiered price plan that includes the following:
Team Plans
Image via SurveyMonkey
Individual Plans
Image via SurveyMonkey
Enterprise
Tool level
Usability
Pro tip: Utilize question skip logic to personalize surveys, allowing respondents only to see questions relevant to them. This improves completion rates and produces cleaner customer data.
Image via Qualtrics
Next on our list of the best customer feedback tools is Qualtrics. You can use it to measure customer satisfaction, track experience trends, and make data-backed decisions.
Another thing that sets Qualtrics apart is its flexibility. It supports advanced survey design and predictive analytics. Plus, it integrates with business systems that many companies already use.
You can gather feedback through email, web, mobile apps, or even offline collection, making it versatile for different industries. This wide coverage ensures that no customer voice is left unheard, whether it’s a large client or a smaller account.
This customer feedback tool also comes with an intuitive analytics dashboard that gives real-time visibility into customer satisfaction. This allows managers to filter results by segment, department, or region.
Key features
Pros
Cons
Pricing
Qualtrics offers custom pricing. You need to send a request to the support team to get the full details.
Tool level
Usability
Pro tip: Set up automated alerts that notify your team when feedback scores drop below a set threshold. This makes it easy to address issues before they grow into larger problems.
Also Read
Image via Podium
Podium helps businesses track customers’ opinions in real time and integrates that feedback into operations.
This platform allows you to send review requests automatically and respond to reviews across sites. You can also manage messages from multiple channels, and even use an advanced AI feature to speed up responses.
Another strong point is its automation and multi-channel communication. You can send review invites via text after a sale or interaction. You can also track feedback from Google, Facebook, and other platforms in one shared inbox.
This convenient centralization allows all team members to see everything in a single place. That reduces the chances of missing client feedback, keeping your service consistent across touchpoints.
Key features
Pros
Cons
Pricing
Podium offers three custom price plans. They include Core, Pro, and Signature. Contact support to get a quote.
Image via Podium
Tool level
Usability
Pro tip: Set thresholds for “alert” feedback (for example, very low satisfaction or negative sentiment) and have Podium automatically notify the right team member.
Image via Qualroo
Qualaroo is one of the best customer feedback tools that delivers a strong mix of flexibility and intelligence when gathering feedback.
It allows companies to trigger feedback requests (they call them Nudges™) based on user behavior, demographics, or other internal signals.
That means rather than bombarding every visitor, you ask in-context questions. These types tend to lead to high-quality responses.
But what makes Qualroo one of the best customer feedback tools is its wide omnichannel support. You can keep track of all feedback across the web, mobile apps (iOS & Android), and even prototypes in tools like Figma or InVision.
This unified view of user sentiment ensures you don’t miss anything important.
Key features
Pros
Cons
Pricing
Qualroo comes with four price plans:
Image via Qualroo
Tool level
Usability
Pro tip: Deploy Nudges early in critical moments where communication drop-offs might happen rather than waiting until customers completely disappear.
Also Read
Image via InMoment
InMoment is a customer experience platform for analysing and acting on feedback from lots of channels. It helps companies get a full picture of how customers feel so they can quickly handle queries.
A key feature that makes InMoment one of the best customer feedback tools is its strength in processing unstructured feedback.
For instance, it is equipped with AI and text analytics capabilities that save time by handling repetitive tasks.
This customer feedback tool uses natural language processing to identify themes and auto-tag comments. It then feeds all these insights into dashboards or alert systems so that teams can act.
Key features
Pros
Cons
Pricing
Contact support for more details.
Tool level
Usability
Pro tip: Use InMoment’s auto-tagging to instantly organize open-ended feedback by themes. Your team will spend less time sorting comments and more time acting on them.
Image via Retently
Next up on our list of the best customer feedback tools is Retently. It’s a user feedback platform built around Net Promoter Score (NPS), CSAT, CES, and similar survey methods.
It supports collecting well-timed follow-up emails and feedback at key stages in the customer lifecycle: after purchases, support interactions, or onboarding.
Retently then gives you analytics, routing, and automation to act on that feedback.
Additionally, as one of the best customer feedback tools, Retently offers a rich range of integrations. It works with CRMs like Salesforce, PipeDrive, HubSpot, and more to make your workflows easier and centralized.
Key features
Pros
Cons
Pricing
Retently has two levels of pricing:
Ecommerce and Retail
Image via Retently
B2B Business
Image via Retently
Tool level
Usability
Pro tip: Use the template editor’s merge fields to personalize survey subject lines and analyze feedback based on customer attributes. This boosts response rates.
Also Read:
Image via Survicate
Survicate is another customer feedback tool that helps B2B businesses collect valuable feedback and transform it into actionable insights.
It supports surveys on websites, in-apps, via email, with customizable logic and multilingual options.
On top of this, Survicate supports automated workflows that reduce time spent on repetitive tasks. There’s integration support for major CRMs and marketing tools, alongside AI-powered text analysis.
All these capabilities allow customer feedback to flow into existing systems and be tagged, grouped, and acted upon.
Key features
Pros
Cons
Pricing
This customer feedback tool comes with two pricing plans:
Essential Plans
Image via Survicate
Advanced Plans
Image via Survicate
Tool level
Usability
Pro tip: Use the AI-powered topic categorization to automatically tag and group open-ended survey responses. This allows your team to see key themes without manually reading every reply.
Image via Medallia
Medallia is a full-scale experience management platform and one of the best customer feedback tools for multiple reasons.
It helps organizations gather, analyze, and act on feedback from customers, employees, and other stakeholders in real time. You can use it to capture feedback via surveys, web, in-app, contact center, digital behavior, and more.
Furthermore, this customer feedback tool applies AI and text analytics, tracks customer journeys, and delivers dashboards and workflows. This ensures important customer insights reach all levels of the organization.
Medallia is designed for enterprise-scale operations, where high volumes of feedback, cross-channel signals, and complex reporting are crucial.
Key features
Pros
Cons
Pricing
Medallia only provides custom pricing. Contact support for a quote.
Tool level
Usability
Pro tip: Use the “Key Driver Analysis” feature to pinpoint which touchpoints most strongly correlate with loyalty or satisfaction. This will help you focus on improvements that matter.
Also Read
Image via Zonka Feedback
Zonka Feedback is one of the best customer feedback tools that supports omnichannel surveys, including offline environments.
It uses AI-powered analytics that include sentiment, themes, and impact scoring to parse large volumes of qualitative and quantitative feedback.
Like most of the best customer feedback tools, Zonka Feedback offers real-time alerts and dashboards by location/agent/team. You also get tools to close the feedback loop. This ensures no single customer message is left pending.
Key features
Pros
Cons
Pricing
Zonka Feedback only offers customized plans. Contact support for a custom quote.
Tool level
Usability
Pro tip: Make use of the AI-powered sentiment and thematic analysis to auto-tag feedback so your teams aren’t manually sorting through comments.
Image via QuestionPro
QuestionPro stands out among the best customer feedback tools because it doesn’t just collect responses. It makes them actionable for business teams.
It’s widely used across industries by companies that need advanced survey design, strong analytics, and enterprise-level compliance.
QuestionPro uses survey logic, a wide variety of question types, and real-time dashboards.
For B2B professionals, its strong security certifications like GDPR, HIPAA, and ISO make it a trusted choice for handling sensitive data.
These strengths position it as an ideal option for customer experience and market research.
Key features
Pros
Cons
Pricing
QuestionPro provides you with four price plans:
Image via QuestionPro
Tool level
Usability
Pro tip: Use the conjoint and MaxDiff analysis feature to test pricing strategies before launching a product to your target market.
Also Read:
Image via Formsite
Formsite has been around for years and continues to stand out as one of the best customer feedback tools. It works best for companies that need flexible forms and reliable data collection.
This customer feedback tool handles everything from simple surveys to more advanced workflows.
With wide integration support, Formsite will fit well into your existing B2B system without adding friction to daily processes.
The tool supports secure submissions and customizable forms. These help businesses maintain their branding while ensuring customer trust.
It also handles payments, logic-based workflows, and file uploads. These functions make it versatile enough for different feedback scenarios.
Combined with real-time reporting and export features, Formsite allows companies to act quickly on what customers share.
Key features
Pros
Cons
Pricing
Formsite offers five price options:
Image via Formsite
Tool level
Usability
Pro tip: Use conditional logic with workflows to route specific customer responses directly to the right team for faster follow-up.
Image via Alchemer
Alchemer captures feedback via surveys, digital prompts on websites or apps, and from third-party channels. This is ideal as it means you don’t just rely on one source.
The omnichannel capability gives a clearer picture of customer sentiment and behavior.
Plus, there’s less chance of data silos when using Alchemer since data flows into one unified platform. This translates to faster insights and more coordinated responses across teams.
Another strong point is the customer service analytics and reporting tools. For example, there’s Alchemer Pulse, which turns messy open-text feedback into usable signals in real time. This helps your teams pick up trends, prioritize issues, and track sentiment.
Key features
Pros
Cons
Pricing
Alchemer has four price plans:
Image via Alchemer
Tool level
Usability
Pro tip: Set up automated workflows or triggers so that when feedback crosses a threshold, specific team members are notified automatically. That feature helps ensure no critical feedback slips through the cracks.
Also Read
Image via GetFeedback
GetFeedback earns a place among the best customer feedback tools for several reasons. It offers multi-channel feedback collection that matches how B2B clients interact with companies.
You can reach customers via email, SMS, websites, mobile apps, and even embed feedback widgets in digital touchpoints.
Additionally, this customer feedback tool supports transactional and relational surveys for measuring CSAT, CES, NPS, and more.
Another strength is how GetFeedback helps you make sense of the data once customers respond. It offers analytics dashboards showing real-time customer experience metrics, trend spotting, text analytics, and much more.
Plus, GetFeedback integrates with third-party tools like Salesforce. This allows you to maintain smooth workflows across multiple platforms.
Key features
Pros
Cons
Pricing
GetFeedback doesn’t display its price plans on its website. Contact sales for quotations.
Tool level
Usability
Pro tip: Embed feedback widgets on your website or app and use conditional targeting so feedback asks are contextually relevant and less intrusive.
Image via UserVoice
UserVoice helps businesses manage and prioritize product feedback in an organized way.
You can capture ideas and requests directly from customers, partners, or internal teams and then sort them into a centralized system.
This setup makes it one of the best customer feedback tools because teams see what customers are asking for most often. You can accurately spot patterns in requests, then focus on improvements that will have the biggest impact.
UserVoice also gives product managers analytics to track trending ideas and filter feedback by customer segment or account type. This ensures decisions are based on data rather than assumptions.
Key features
Pros
Cons
Pricing
This customer feedback tool comes with four quarterly price plans:
Image via UserVoice
Tool level
Usability
Pro tip: Use segmentation filters to prioritize feedback from high-value accounts so your roadmap reflects the needs of your most important customers.
Also Read:
Image via AskNicely
AskNicely is a customer feedback tool that connects frontline teams directly with useful customer sentiment. Instead of limiting feedback to email management reports, the platform shares results with relevant teams shaping customer experiences.
This creates a culture where feedback isn’t just collected, but actively used to improve service delivery daily.
For businesses in competitive industries, that kind of visibility means stronger customer loyalty and quicker response times.
Another reason AskNicely stands out among the best customer feedback tools is speed. It can send quick surveys through multiple channels like email, SMS, and mobile apps.
Plus, the data comes back in real time, giving businesses immediate visibility into how their customers feel. This constant loop of feedback means teams don’t have to wait too long for formal reports.
Key features
Pros
Cons
Pricing
AskNicely offers customized plans that you can access by contacting the support team
Tool level
Usability
Pro tip: Use AskNicely’s automation to send feedback directly into Slack or Microsoft Teams so your staff sees customer sentiment in real time.
Image via UseResponse
Next on our list of the best customer feedback tools is UseResponse. UseResponse centralizes all the important channels that customers normally use. This saves time and makes it easier to respond faster.
Furthermore, UseResponse has a community feedback feature. Customers can share ideas, vote on suggestions, and track progress.
This builds transparency and helps businesses focus on improvements customers truly care about.
Analytics also makes this customer feedback tool a great choice for B2B brands. Managers can track email response times, customer satisfaction, and team performance with detailed reporting.
The platform even supports multilingual service, so businesses with global customers can deliver a consistent experience.
Key features
Pros
Cons
Pricing
You get two price plans with UseResponse;
Image via UseResponse
Tool level
Usability
Pro tip: Use the automation triggers in UseResponse to route tickets to the right department instantly. This cuts down on response delays and improves customer satisfaction.
Image via ProductBoard
Next on our list of the best customer feedback tools is ProductBoard. It connects customer input directly to product decisions by centralizing all feedback in one platform.
This makes it easier to understand what customers really need, and link those insights to feature ideas that matter.
This customer feedback tool also supports alignment across teams. Product managers can use this to create clear roadmaps that tie features back to business goals.
On the other hand, developers get to see the context behind requests, while leadership gets visibility into how product priorities match company strategy.
ProductBoard also closes the loop with customers. When an idea they suggested or voted on gets shipped, they’re notified.
This alone is one of the reasons ProductBoard is considered one of the best customer feedback tools for building customer trust.
Key features
Pros
Cons
Pricing
ProductBoard comes with four pricing plans:
Image via ProductBoard
Tool level
Usability
Pro tip: Use ProductBoard’s prioritization matrix to compare customer requests against business goals. It keeps your roadmap focused on what matters most.
Image via Nolt
Wrapping up our list of the best customer feedback tools is Nolt. It comes with a unique polling system where customers vote on ideas, which gives teams a quick way to see what matters most to their community. This removes guesswork from product decisions.
You also get a collective dashboard that displays all the important information from all communication channels.
This helps companies keep track of feature requests, prioritize updates, and show users that their voices are being heard.
On top of this, this customer feedback tool makes communication with customers transparent. Teams can publish public roadmaps, share status updates, and close the loop with customers directly on the board. This keeps everyone in sync and reduces frustration
Key features
Pros
Cons
Pricing
Nolt comes with three pricing plans:
Image via Nolt
Tool level
Usability
Pro tip: Use Nolt’s voting system to identify the most impactful features quickly. This helps teams focus development on what customers care about most.
1. What is the best feedback tool?
Many options qualify as the best customer feedback tools, but timetoreply stands out for B2B teams. Others include the following:
2. Is Microsoft Forms a good survey tool?
Microsoft Forms is a straightforward option for creating quick surveys and quizzes. It integrates smoothly with Office 365, which makes it a natural fit for teams already using Microsoft products.
That said, it may feel limiting for businesses that need advanced reporting, detailed analytics, or highly customized surveys. Compared to advanced customer feedback tools like timetoreply, Microsoft Forms is more of a starter option for simple data collection.
3. What is the best way to collect feedback from customers?
The best way depends on how your customers prefer to communicate and the type of insights you need.
Email remains one of the most reliable channels for B2B feedback since it’s already built into daily communication.
Surveys also remain popular because they give structure to customer opinions. Using a mix of structured surveys and direct communication analysis gives a balanced view of customer sentiment.
4. Does Google offer a free survey tool?
Yes, Google offers Google Forms, which is completely free to use. It lets businesses create surveys, quizzes, and questionnaires with real-time collaboration.
Since it integrates with Google Sheets, responses can be stored and analyzed easily, which makes it handy for simple feedback collection.
While it can’t compete with specialized platforms that are built as the best customer feedback tools. It’s still a practical starting point for businesses that want to gather feedback quickly without extra costs.
5. What’s the best free survey tool?
Several options stand out depending on what you need.
timetoreply is great for businesses that want to measure feedback indirectly through email responsiveness, especially in B2B sales environments.
It gives teams a way to track performance without asking customers to fill out long surveys.
Other options include Qualaroo, which lets you collect input directly from website visitors with on-site surveys. There’s also Survicate, which makes it simple to send out targeted surveys across multiple channels.
These three are among the best customer feedback tools available for free or with free plans that businesses can start using right away.
Choosing the right customer feedback tool can make all the difference in how well your business understands and responds to customer needs.
The best customer feedback tools don’t just gather data: they help you make sense of it and act quickly.
It’s also clear that some tools are better suited for large enterprises needing advanced analytics, while others shine for smaller teams looking for speed and simplicity. What matters is picking a platform that fits seamlessly into your workflows.
If you’re ready to improve response times and build stronger relationships with your clients, the best customer feedback tools, like timetoreply, are a great place to start.
Try timetoreply today and see how it can help your business stay connected, efficient, and customer-focused.
Get live inbox alerts and reply quickly to customer emails with timetoreply
Head of Customer Success @ timetoreply
Barry Blassoples is the Head of Customer Success at timetoreply, where he helps customer-facing teams boost revenue and protect brand reputation by providing actionable insights to improve their business email response times. He has over 15 years of leadership experience across customer success, sales, and marketing roles in high-growth tech companies.
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